Feb 9, 2026
OKA
OKA is a British luxury furniture and homeware brand known for characterful, globally inspired interiors. Its digital transformation modernised the shopping experience, making an extensive product collection easier to explore while preserving the warmth, refinement and personal character associated with the brand.
Industry:
Luxury Furniture, Interiors & E-commerce
Tools:
Adobe Commerce Cloud, Vue.js, Adyen, Salesforce
Challenge:
Modernise a technically complex e-commerce platform while improving performance, product discovery and regional shopping journeys.
Solution:
Rebuilt the storefront and mobile checkout, introduced smarter merchandising and created a faster, more intuitive international shopping experience.
Challenge
OKA’s existing Adobe Commerce platform was several versions behind, creating performance limitations and operational friction. Its extensive furniture and homeware catalogue also required customers to navigate numerous collections, product variations and inspirational content across different markets.
The challenge was to simplify product discovery and purchasing without losing the rich editorial experience expected from a premium interiors brand.
Key challenges:
Ageing e-commerce infrastructure
Checkout friction, particularly on mobile
Complex product and collection navigation
Different requirements across international markets
Limited merchandising flexibility
Maintaining a premium and inspirational brand experience
Solution
The platform was modernised using Adobe Commerce Cloud, supported by a rebuilt storefront and a mobile-first Vue checkout. Navigation and product discovery were refined to help customers move naturally between editorial inspiration, collections and individual products.
Adyen, Apple Pay and Google Pay were integrated to create a more convenient checkout experience. Salesforce connectivity, regional site selection, personalised promotions and improved merchandising tools gave the internal team greater flexibility while supporting growth across the UK and US markets.
Key solution elements:
Modernised Adobe Commerce architecture
Mobile-first Vue checkout
Improved navigation and product discovery
Regional browsing and payment experiences
Personalised promotions
Out-of-stock notifications
Advanced merchandising controls
Adyen, Apple Pay, Google Pay and Salesforce integrations
The transformation created a faster and more commercially effective digital destination that connects OKA’s editorial storytelling with a streamlined shopping journey. Customers can discover products more naturally, navigate regional experiences and complete purchases with less friction across desktop and mobile.
The reported results included a 17% increase in UK conversions, a 17.4% increase in US average order value and 3.1% growth in US revenue.
