Nov 14, 2025
LUMINAIRE
Luminaire Authentik is a Canadian custom-lighting manufacturer serving residential and commercial spaces. The project transformed its personalised showroom experience into an immersive digital platform where customers can explore materials, configure fixtures in real time and purchase with confidence.
Industry:
Custom Lighting, Interiors & E-commerce
Tools:
Craft CMS, WebGL, JavaScript
Challenge:
Translate an exceptionally complex, made-to-order catalogue into a simple and inspiring customer journey.
Solution:
Combined material exploration, real-time 3D configuration and intuitive multiregion e-commerce.
Challenge
Luminaire Authentik offers an extraordinary degree of product customisation. Each fixture can include different shades, colours, finishes, wires, canopies, dimensions and configurations, with unique pricing generated from a complex product system.
The challenge was to make these technical possibilities feel intuitive and inspiring. The platform needed to serve homeowners, architects and interior designers across Canadian and US markets while supporting multiple languages, currencies and professional requirements.
Key challenges:
Simplifying a highly configurable product catalogue
Managing billions of SKU-less combinations
Presenting materials and finishes accurately
Generating prices from individual configurations
Supporting consumer and professional audiences
Preserving the personal showroom experience online
Maintaining clarity across desktop and mobile
The experience needed to make personalisation feel creative and reassuring rather than complicated or technical.
Solution
The platform was structured around exploration, visual confidence and progressive customisation. Customers can browse by fixture type, room, mood or material before entering a real-time 3D configurator.
An immersive materials library enables visitors to combine colours, wires, glass and finishes into personalised palettes. Clear navigation and focused calls to action connect inspiration with configuration and checkout.
Craft CMS, WebGL and advanced JavaScript support dynamic pricing, complex business logic and real-time product visualisation.
Key solution elements:
Real-time 3D product configuration
Interactive materials and colour library
Dynamic configuration-based pricing
Multilingual and multi-currency commerce
Dedicated professional customer journeys
Responsive product discovery
Wishlist, search and streamlined checkout
Custom ERP and catalogue integration
The redesign improved user engagement and overall satisfaction. Teams were able to collaborate more efficiently, and the platform could accommodate more users with the same resources. Goodwell is now positioned as a more competitive and user-friendly SaaS solution.
The updated interface minimized repetitive work, enhanced productivity, and created a balance between simplicity and advanced functionality. This resulted in higher adoption rates and better retention of new users.
